Tokyo's hottest fashion trend? Wearing a short-sleeved shirt to the office when it's hot outside. Yuriko Koike is behind the movement. She's the governor of Tokyo, and she created the Cool Biz campaign to encourage workers to wear lighter clothing. The initiative is not about fashion so much as it is about getting companies to turn down the air conditioning. And it has been successful. Carbon dioxide emissions have been cut by over 1.69 metric tons across Japan since Cool Biz launched in 2005. This Great Big Story was made possible by BP. |
No comments:
Post a Comment