Ikea wants to grow beyond the big-box, with the Swedish retailer embarking on a series of retail experiments and tech innovations that it hopes will keep shoppers coming back. What do they have in mind? For starters, Ikea's working with Apple on an augmented reality app that lets customers visualize certain products in their homes. It's also started to open mini stores in the U.K., Canada, Italy, Norway, Japan and China. |
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