MEDIA BEAT AT&T considers its options Big news: AT&T is considering selling DirecTV, according to the Wall Street Journal. DirecTV has been losing subscribers as viewing shifts online. Elliott Management, an activist hedge fund, is pressing AT&T to evaluate a sale of the satellite TV provider. AT&T, which owns CNN's parent company WarnerMedia, declined to comment on Wednesday. But the Journal said it's looking into "various options" for DirecTV including a spinoff. The telecommunications giant is also exploring the option of combining DirecTV's assets with rival Dish Network, according to the paper. Activist demands: Elliott released a letter to AT&T's board last week in which it said that it has taken a 3.3% position in the company and wants to see changes. It specifically called out the DirecTV acquisition in the letter, saying the deal has had "damaging results." "Unfortunately, it has become clear that AT&T acquired DirecTV at the absolute peak of the linear TV market," the letter stated. Why it matters: AT&T CEO Randall Stephenson has aggressively diversified AT&T, snapping up media and entertainment assets in order to move the telecoms company beyond the wireless phone business. DirecTV was a big part of that strategy. So was AT&T's purchase last year of Time Warner, which set off a huge antitrust battle with the US Department of Justice. AT&T prevailed in that fight, but now it has to prove to investors that it can make diversification work. |
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